{
 "hero": {
  "eyebrow": "Digital marketer · Dubai, UAE",
  "title": "Ameena PK",
  "lead": "AI-based content and strategy for the new era. Campaigns across Meta, TikTok and Google, backed by a teaching background.",
  "cta1": "Book a call",
  "cta2": "See my journey"
 },
 "stats": [
  {
   "value": "",
   "label": "Created data pipelines to generate and upacale content",
   "ph": true
  },
  {
   "value": "",
   "label": "Managed Ad campaigns and handled lead qualification",
   "ph": true
  }
 ],
 "stages": [
  {
   "tag": "Undergrad Era",
   "y": "Undergrad",
   "d": "Jul 2017 – Mar 2020",
   "t": "Learning to write",
   "r": "B.A. English Language and Literature · St. Aloysius College, Thrissur",
   "c": "#2BA39A",
   "k": [
    "Studied literature and the craft of writing",
    "Certified in Television and Video Production (2020)",
    "Completed a Content Writing certification"
   ],
   "m": {
    "src": "",
    "alt": "Campus days"
   }
  },
  {
   "tag": "Into Multimedia",
   "y": "Multimedia",
   "d": "Oct 2021 – Aug 2023",
   "t": "Moving into multimedia",
   "r": "M.A. Multimedia · Little Flower College, Guruvayur",
   "c": "#5B47E0",
   "k": [
    "Studied design, animation and moving image",
    "Built skills in Photoshop, Illustrator and video",
    "Shifted from words alone to words, image and motion"
   ],
   "m": {
    "src": "",
    "alt": "Studio or project work"
   }
  },
  {
   "tag": "Internship at MediaOne",
   "y": "MediaOne",
   "d": "Mar – Apr 2022",
   "t": "Writing for broadcast",
   "r": "Intern, Media Shelf Division · MediaOne TV, Kozhikode",
   "c": "#C97A1E",
   "k": [
    "Wrote analytical pieces and features",
    "Created human-interest stories for broadcast and digital",
    "Published a first-person Life Story piece on MediaOne Shelf"
   ],
   "link": {
    "href": "https://www.mediaoneonline.com/mediaone-shelf/life-story/dream-by-ameena-pk-214121",
    "label": "Read the published piece (Malayalam)"
   },
   "m": {
    "src": "",
    "alt": "MediaOne newsroom"
   }
  },
  {
   "tag": "University Assistant Professor",
   "y": "Professor",
   "d": "Sep 2023 – Nov 2024",
   "t": "Teaching design",
   "r": "Assistant Professor · Majlis Arts and Science College, Malappuram",
   "c": "#D4507A",
   "k": [
    "Taught Graphic Design, Animation and Web Design",
    "Built curriculum around design thinking and real projects",
    "Led interdisciplinary work with faculty"
   ],
   "m": {
    "src": "",
    "alt": "In the classroom"
   }
  },
  {
   "tag": "Digital Marketer",
   "y": "Marketer",
   "d": "Jan 2025 – Present",
   "t": "Running brand campaigns",
   "r": "Social Media and Digital Marketing Executive · FMCG group, Dubai",
   "c": "#3A6BE0",
   "k": [
    "Manage Alif Gold, Taj FMCG, Powerboom, Fruvita, Fruzee and more",
    "Run paid and organic campaigns on Meta and TikTok",
    "Turn performance reports into the next round of content"
   ],
   "m": {
    "src": "",
    "alt": "Behind a campaign"
   }
  }
 ],
 "work": {
  "title": "Selected work",
  "intro": "AI-generated video, poster pipelines, brand content and published writing.",
  "videosTitle": "Generated videos",
  "videos": "Videos edited in Premiere Pro / Canva with clips and sound generated using Veo3 / Claude / ElevelLabs",
  "postersTitle": "Hundreds of school posters",
  "posters": "Generated and validated with AI pipelines. See samples as shown here, used OpenAI API to generate, used an upscaling model from huggingface.",
  "brandsTitle": "Brand posts",
  "writingTitle": "Published writing",
  "empty": "Image coming soon"
 },
 "brands": {
  "title": "Brands I handle",
  "intro": "Instagram pages I manage, with matching Facebook and TikTok accounts and paid ads.",
  "items": [
   {
    "name": "Powerboom Energy",
    "handle": "powerboomenergy"
   },
   {
    "name": "Taj FMCG / Alif Gold",
    "handle": "tajfmcg_alifgold"
   },
   {
    "name": "Buraaq Real Estate",
    "handle": "buraaq_realestate"
   },
   {
    "name": "Fruvita Beverages",
    "handle": "fruvitabeverages"
   },
   {
    "name": "Fruzee Beverages",
    "handle": "fruzeebeverages1"
   },
   {
    "name": "Alif Beverages",
    "handle": "alifbeverages"
   }
  ]
 },
 "skills": {
  "Paid media": [
   "Meta Ads",
   "TikTok Ads",
   "Google Ads",
   "LinkedIn Ads",
   "Campaign reporting and analytics"
  ],
  "Content and social": [
   "Social media management",
   "Content creation and editorial writing",
   "Video production and AI content tools",
   "Adobe Photoshop",
   "Adobe Illustrator",
   "Canva"
  ],
  "Education and comms": [
   "Curriculum and training content",
   "Institutional and internal communications",
   "Student and stakeholder engagement"
  ]
 },
 "moments": {
  "title": "Moments",
  "intro": "Photos and clips from the journey.",
  "items": [
   {
    "src": "",
    "alt": "Campus days"
   },
   {
    "src": "",
    "alt": "On a shoot"
   },
   {
    "src": "",
    "alt": "At MediaOne"
   },
   {
    "src": "static/images/college.jpg",
    "alt": "In the classroom"
   },
   {
    "src": "",
    "alt": "Behind a campaign"
   },
   {
    "src": "",
    "alt": "Dubai"
   }
  ]
 },
 "contact": {
  "title": "Let us talk",
  "intro": "Open to Marketing Generalist roles in Dubai and to freelance projects.",
  "whatsappLabel": "Book a call on WhatsApp",
  "emailLabel": "Email me",
  "email": "me@ameenapk.art",
  "whatsapp": "971509716093",
  "waText": "Hi Ameena, I found your portfolio and would like to talk about a project."
 },
 "footer": "© 2026 Ameena PK",
 "labels": {
  "skills": "Skills",
  "photoPlaceholder": "Photo or clip: "
 }
}